Identity design for of Iceland’s most popular trainers


Indíana Nanna Jóhannsdóttir is a Group Physical Trainer and lifestyle blogger in Iceland. Last year, she established herself as one of the most popular trainers in Iceland by offering unique trainings and exercise routines. As Indíana’s brand grew bigger, she was in great need of an identity, starting with a logo.

Design Process


After the design process we were super happy with the outcome and we believe the logo tells a story about Indíana, her identity and what she has to offer.