Bergsveinn Olafsson or Beggi is a blogger, accomplished vegan athlete, Icelandic soccer champion and is on a journey to become the best version of himself. Before starting his blog he asked me to help him with his brand identity, starting off with a logo.

Green being the favourite color of the vegan athlete, we decided to go after this light smooth green color. With one rounded corner like a leaf which matches the border radius of both the full and responsive logos.