Beggi Olafs

Brand Identity for an accomplished vegan athlete.


Bergsveinn Olafsson or Beggi is a blogger, accomplished vegan athlete, Icelandic soccer champion and is on a journey to become the best version of himself. Before starting his blog he asked me to help him with his brand identity, starting off with a logo.

Identifying the Person

Becoming a role model for whole lot of people, having lectures and speaking about his lifestyle in front people it was important to create an identifying mark that could visually express Beggi Olafs.

Logo Design

Green being the favourite color of the vegan athlete, we decided to go after this light smooth green color. With one rounded corner like a leaf which matches the border radius of both the full and responsive logos.